Target Audience

Due to the fact that Drum & Bass has only been out since the mids 90s, most of the fans would be around 30-15 years old. Drum & Bass is one of the most popular music genres for the youth in the 21st century, and is listened to widely across the countries, especialy in very urban, perhaps rough areas. Many of the more avid listeners of Drum & Bass are very interested in DJing or amateur MCing, meaning that a magazine about the latest artists and new Dj decs would interest them greatly. People over the age of 30 would possibly be parents who had listened to their children's music and got in to it for themselves.

Due to the original, underground nature of the music, the lyrics of the MCs and the general nature of the music is such that there is a glum moral outlook of it, and is considered scummy and unskilled by older members of the public, and very rarely appears in the national charts, with the exception of more well known artists such as Pendulum and Chase & Status, who vary their music to become more accepted by people with different musical tastes.

The places where Drum & Bass is most popular is usually in the central parts of major cities, and in other urban areas such as old towns and villages. Due to the fact that the target audience would not be as interested in buying a magazine about their music than people who listen to other genres of musci, so sales would not be so high, and the features or length of the magazine would have to be shortened untill a time when it became more popular.